"Fall & Holiday Inspirations"
2012 MFA Convention
Hilton Garden Inn
Convention has ended this year but be looking forward to info coming soon for 2013....
Tom Bowling AIFD, PFCI
Tom Bowling AIFD, PFCI is now in his 32nd year in the floral industry. He has a background in owning his own retail business for 20 years, working in the floral wholesale business, is a consultant for some major industry growers, and is head of Education and Marketing for Fitz Design.
Tom holds a Bachelor’s degree from Eastern Kentucky University and a Master’s of Education from Miami University of Ohio.
Tom is a member of the American Institute of Floral Designers (AIFD) and currently serves as President. He is also a member of Professional Floral Communicators International (PFCI), the Society of American Florists (SAF) and numerous state and allied associations.
Tom has been a featured main stage presenter twice for AIFD’s national symposium. His floral career also includes working as assistant floral director for the Academy Awards for 15 years as well as the Pasadena Tournament of Roses parade. Tom writes a weekly internet article for Florabundance, Inc., is creative consultant for Continental Floral Greens in San Antonio, Texas, and Ocean View Flowers in Lompoc, California. He has designed and commentated at numerous local, regional, and national floral events, having designed for presidential inaugurations as well as many society events around the country. He serves on several advisory boards for floral related products and his work is often seen in Flowers& and Flowers and Profits. He is a member of Teleflora’s acclaimed Education Specialist Team.
Tim Huckabee AIFSE
A brief history… Tim Huckabee, AIFSE founded FloralStrategies in 1997. He learned every aspect of the flower business while working at Surroundings in New York City. Looking for more challenge, he decided to start a company to meet an unfulfilled need in the industry: on-site customized training for florists. He crafted the process to factor in the variables of the local market, regional prices and design styles and personalities of the staff. There truly is no flower shop too small or large to benefit from FloralStrategies training. When we come to your store we divide the staff into small groups and take them one group at a time. This approach allows you to have coverage to run the store as usual while every person gets trained. In the 2.5-hour session(s) we cover the service/sales/technical issues through coaching, role-playing and written exercises. The culmination of the training process is when we place an order on speakerphone to one of your competitors. This call is hugely popular (and entertaining!) because it clearly teaches the staff how much more effectively and professionally they can deal with the public. Additionally, they hear how awkward their old, question-laden approach sounds from a customer's perspective!
Fun from Convention....
Costume Contest Winners. Each won $25 cash.
Marianne & Steve Liebmann-Best Dressed
Peggy Aakre-Best of the Worst Dressed with Kevin Ylvisaker, AIFD
Check out our Facebook page for more photoshttp://www.facebook.com/profile.php?id=100002163636567