Convention 2017

2017 MFA Convention             October 13th-15th, 2017

Gran Tree Inn

Bozeman, MT 

Guest Designer-Sunday Oct. 15th 

Jeff Corbin, AIFD, AAF, CFD, PFCI

FTD Education Consultant

Jeff Corbin

Active in the floral industry for more than 30 years, Jeff Corbin brings a practical perspective on design and business to his audiences.  As owner and designer at Radford City Florist in Radford, VA, Jeff understands the floral industry’s challenges.

Best known for his commonsense approach to running a profitable and innovative business, Jeff’s charismatic presentations both entertain and educate. His signature style of design emphasizes simplicity and productivity. Jeff believes education and communication are crucial in strengthening today’s floral industry.

Jeff is past president and charter member of the Virginia Professional Florist Association as well as past chairman for the Professional Floral Communicators-International (PFCI). Jeff has traveled throughout North America leading hand-on Workshops, participating on design panels and presenting commentary on both designs and business in the floral industry. He has been a lecturer/designer for local and state garden clubs as well as guest contributor to the Christmas decorations for the Virginia Governor’s Mansion under multiple administrations. Jeff’s work and editorials have been published in Florist Review and Floral Management magazines.

“Doing the Daily Grind” Presented by Jeff Corbin

Another day, another dollar! Can you guarantee it’s a dollar earned and not a dollar spent? You can after this program! Jeff will focus on the aspects of daily designs, shop operations and marketing to guide your team to victory through these tight, lean times. 

Sponsored by:  

FTD logo

Flowers for show provided by: 


Business Speaker-Saturday Oct. 14th 

BB Webb

“Arriving with BB Webb…Solutions for Business growth!"

BB Webb1 copy

Impeccable taste, creativity and business savvy are hallmarks of the singular BB Webb, former artist turned entrepreneur, business coach, speaker and author. 

BB has built a reputation as the go-to ‘Small Business Growth Expert’ helping businesses grow from chaos to smoothly run organizations boasting clearly defined cultures, systems, policies and protocols.  Her gift is working with leaders to hone a roadmap for organizing and growing business and brand development.  She coaches leaders in coaching their teams, allowing leaders to work ‘on’ growing their business and less ‘in’ the business. 

As a global speaker with ‘hands-on’ experience, BB inspires her audience toward new solutions while inciting them to take empowered action to systematically grow their business. In fourteen years she successfully grew and sold her award winning Carl House venue, respected as a leading event venue in the Southeast producing over 130 unique weddings and special events a year.

With her recent move to Bozeman, Montana, BB serves as an advisory board member with the Montana Women’s Business Center, a division of Prospera Business Network.  Along with her speaking and coaching work, she joined the faculty at Montana State University’s College of Business.

Sponsored by: 

Hands On Floral Designer-Sunday Oct. 15th 

W. Ian Whipple, AIFD, CFD

Floral Art

Ian Whipple

Ian has been active in the Retail Floral Industry since 1985 and as a shop owner and creative director of Floral Art since 1987. He also has actively owned and built a wholesale floral company, an interior plantscape company, and a small industry publication. Ian has specializedin the creative design and execution of large scale corporate and destination special events since 2004.

Ian completed an Associate degree in Floral Design Management from Ricks College/BYU-Idaho. He was inducted as an accredited member for AIFD in 2004 at the National Symposium in NYC. The love of learning from others has taken Ian to countries including Belgium, France, Scotland, Germany, Mexico, Chile, Canada, Russia, Romania and most recently Italy and Spain.

Since 2004, Floral Art has been the contract florist for Four Seasons Resort Jackson Hole. Ian has worked alongside colleagues as installation creators and designers at “Fleuramour” in Alden Biesen on two separate occasions. 2015 brought the opportunity to design, engineer and create a 5000-sq. foot ceiling of flowers. In 2016, at the Gateway to the Americas Cup held in Vancouver, BC., Ian was awarded first place in the competition category “This is My Country”.

Ian has served on the AIFD NW board and is a past President of the AIFD NW region. He has also served on the National Marketing committee. Ian is always seeking learning opportunities and is currently working on Part ll of the EMC program as part of the Rome Italy Group. He continues to own and operate Floral Art in Jackson, WY. 


Ian will be teaching the hands-on class participants how to use different materials to make armatures to add creative and pizazz ideas to your everyday designs. He will also show how to create armatures for hand-tied bridal bouquets to create round, square, cascade styles and open woodsy designs with a romantic concept.

Sponsored by: 

MFA Logo

Flowers for Workshop provided by: 

To take this workshop: Attendees MUST bring their own floral cutters, wire cutters, needle nose pliers and scissors. (Your everyday floral tools)


Jeff Corbin

 Hands on Floral Designer-Saturday Oct. 14th 

Jeff Corbin, AIFD, AAF, CFD, PFCI

FTD Education Consultant

Join Jeff Saturday morning during this Hands On Floral Workshop. Jeff will be teaching the latest and trendiest techniques in Body Flowers.

Sponsored by: 

MFA Logo

Flowers for Workshop provided by: 

To take this workshop: Attendees MUST bring their own floral cutters, wire cutters, needle nose pliers and scissors. (Your everyday floral tools)

Plants & Profits Workshop-Saturday Oct. 14th 

with Roses & More, Inc.

Plants 2

Join the staff of Roses & More during their Plants and Profits Workshop. 

Learn what plants do best in our dry, low humidity Montana climate. Also learn about the best options for plants that do well in all sorts of conditions...offices, homes, businesses and what varieties you can best recommend to your customer to help increase your sales.

Roses & More will also talk about their new Plant Shipment program thru Moon can order any number and variety of plants by the case by a Wednesday and they will have it to you by that next Monday! Save money and  increase your profits by ordering in quantities thru this program.

Sponsored by: 

2017 Convention Agenda

2017 MFA Convention Agenda pdf

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