2015 MFA Convention Oct. 2nd -4th Great Falls, MT
Hilton Garden Inn
“The MFA Board is working hard to bring some new, fun changes to this year’s Convention. Being centrally located in the state of Montana it is our hope that more shops will be able to attend these three days of learning, networking and buying. Join us Friday night Oct. 2nd, on the Historic Great Falls Trolley, to tour Great Falls' MFA Member Shops. Saturday Oct. 3rd, come for the 4 Mini Workshops that will take place and Sunday Oct. 4th come see Ian Prosser, AIFD, show us how to take the "Everyday Ordinary and make it Everyday EXTRAORDINARY!” Come have an extraordinary Convention this year! -Kari Johnson, MFA Secretary
Morning Guest Designer
“From Everyday Ordinary to Everyday EXTRAORDINARY!”
Ian Prosser AAF, AIFD, CFD, NDSF, PFCI
FTD Education Consultant
“From Everyday Ordinary to Everyday Extraordinary” is the perfect program to rid yourself from “designing in a rut.” This creative program will explore design techniques that will separate you from the ordinary with style and expression, and help ensure that your customers will keep coming back for more time and time again."
Queen Elizabeth. Grace Ormonde. Tom Cruise. Katie Holmes. John Lynch. Kirstie Alley…..Ian Prosser’s list of accolades and achievements runs long and he continues to be a leader in the floral industry worldwide. Ian takes on each event personally with the utmost creativity and care, making him one of the most sought-after floral designers in the world.
Ian started his career more than 30 years ago and has owned successful floral shops in Scotland and Tampa, FL. His current business, Botanica International Design & Décor Studio in Tampa, FL, designs events internationally. In 2012, Ian Procure Productions was established, expanding Ian’s design division for creative events.
Ian’s most recent achievements include being named the recipient of the 2012 Paul Ecke Jr. Award by the Society of American Florists (SAF) and receiving the 2011 Wedding Innovator of the Year Award by Rockstar Wedding Planner. In 2010, Ian was awarded Designer of the Year at the Event Solutions Spotlight Awards and he won the prestigious Sylvia Cup at the 2007 SAF Convention. Also in 2007, Ian was inducted into the Professional Floral Communicators International (PFCI). Ian’s most prized successes include the invitations by SAF to serve as the Floral Design Chairperson for the second inauguration of President George W. Bush and to design the inaugural decorations for President Bill Clinton.
Ian was inducted into the American Academy of Floriculture (AAF) in 1994 and the American Institute of Floral Designers (AIFD) in 1992. He has also been a featured presenter at AIFD National Symposia. Ian earned his National Diploma of the Society of Floristry, the highest European honor in floral design, and was the youngest person to receive the honor of Floral Designer of the Year in Scotland.
Rebecca Engum, Great Falls Development Authority, Great Falls
"Every business is a specific combination of beautifully strategic interwoven pieces, much like the perfect floral arrangements you make each day. Managing your business is simply combining each piece with the other in an orchestrated way that makes money. During this presentation, learn the delicate relation of pricing to costs and market; of marketing messages to your income, your brand to employees and new customers to current customers. You will also be entertained with stories about business operation that will give you tips to be more successful in what you do."
Rebecca Engum has been coaching businesses in every stage of growth in every stage of their lifecycle for over 10 years. During her coaching career, she has worked with businesses in every industry on topics that include systems improvement, financial analysis, market research and goal setting. Rebecca has presented on topics related to Social Media, Employee Coaching, Conducting marketing research, inventory management and more. Rebecca is an Economic Development Finance Professional, a Certified Export and Trade Counselor, the 2011 Montana Small Business Development Center State Star, is a Certified Workforce Development Professional, an accomplished instructor for The Pacific Institute Investment in Excellence and Thought Patterns for High Performance 3.0 curricula, an Economic Development Finance Professional, is a Certified GrowthWheel Coach, and a certified facilitator for the Edward Lowe PeerSpective Roundtable system.
Bonnie Weber, Shore’s Floral, Chinook, MT
"EXTRAordinary Upselling Tips with Bonnie”
After Rebecca, join Bonnie for a short program about the tips she has taught her staff, on how to Up Sell her Floral orders at her floral shop, Shore’s Floral in Chinook, MT.
Bonnie was born and raised on a ranch outside of Chinook, Montana. She attended school in Zurich and Chinook, and went on to the University of Montana where she earned Bachelor’s Degrees in Business Marketing and Education, with a minor in Art.
Because of Bonnie’s keen interest in the floral industry, she worked summers during college for the local florist, who taught her “the business” in exchange for Bonnie’s help. Shortly after completing her degrees, Bonnie was again working at the local florist shop when the owner approached her about buying the shop…and the rest is history, as they say.
It was June of 1988 when Bonnie purchased Shores Floral. Shortly after purchasing the store, she moved it to a more central location and then over the years added greenhouses and giftware. Shores Floral now features a large selection of giftware and home décor, and is especially known for their elaborate Christmas displays and Holiday Open Houses held each November.
Bonnie has been married to husband, Mark, for twenty-four years and they have two children. Son Christopher is a Senior studying Mechanical Engineering, and daughter Hannah is a Freshman studying Graphic Design—both at Montana State University in Bozeman.
Hands On Designer/Afternoon Guest Designer
Lindsey Peterson, CFD, AIFD
Lindsey Peterson, CFD, AIFD, hails from Northeast Montana. After high school graduation she attended Rocky Mountain College in Billings, Montana and graduated with a B.A. in Fine Arts. For 13 years Lindsey has been in the floral industry in one facet or another.
Soon after college graduation in 2002, she took a job with Gainans on the sales floor, but quickly transferred into Fresh Design department when the opportunity arose. Wanting to push her design boundries she attended her first AIFD Symposium in New York, NY in 2004. After that she knew she wanted to obtain the high distinction of AIFD status. In 2006 tested and passed her accreditation for AIFD and was inducted the following year.
After moving back to NE Montana, and mainly working freelance, she had the chance to move south and work for a company in Little Rock, Arkansas. In May of 2012, she became the Floral Production Manager for Tanarah Luxe Floral, an upscale wedding and event company. During her two years at TLF there were many weddings and photoshoots she was a part of that were featured in Arkansas Bride, Southern Bride, Grace Ormonde digital, Borrowed and Blue and Ruffled Blog among others. Along with weddings she was a part of many large scale events with organizations such as Arkansas Children's Hosptial, Arkansas Black Hall of Fame, Hefer International, Clinton Foundation, the Country Music Awards, Ronald McDonald House and UAMS Winthrop Rockefeller Cancer Center to name a few.
Missing the Big Sky and her family, she is back in Montana still freelancing and also working at a home decor store in Glasgow. Honored to present a hands on program and design show at the 2015 MFA Convention, Lindsey is hoping to become more active in MFA now that she is back home. She believes floral edcucation is a key to sucess, no matter how big or small the flower shop.
HANDS ON FLORAL WORKSHOP
“No need for pricey containers, exotic floral or fancy foliages! Learn to use the ordinary that you already have in your cooler and catapult your designs into the Extraordinary!”
Lindsey will be showing how to use a few key Elements & Principles of floral design which will help give your everyday flowers and arrangements an extraordinary edge. In this Hands On Floral Workshop, learn a high style/contemporary arrangement that you can create our of your "every day" flowers.
To take this workshop: Attendees MUST bring their own floral cutters, wire cutters, needle nose pliers and scissors. (Your everyday floral tools)
Photography Workshop Instructor
Sara Young, Sara Young Photography, Great Falls
Photographer, Sara Young, is a native Montanan and mother of four, specializing in Wedding and Family photography. She has a passion for sharing her love of photography through mentoring, and loves the friendships she’s built along the way. Sara is also a part-time manicurist, at a local downtown spa. When she is not working, she along with her husband, are busy keeping up with their teenage daughter and four young boys.
"How to take better photos of your flowers for your Facebook page, Website, or Printing….using your cell phone, your point and shoot camera or with your DSLR camera."
Take hands on photos with Sara, inside and outside (weather pending) during this fun, interactive workshop. Learn to take professional pictures of flowers, landscaping and how to work with natural lighting, using your camera now and your cellphone. Sara will also give suggestions on the proper equipment to purchase to get those professional, floral photos!
To take this workshop: Attendees MUST bring their own camera that they are currently using, their cell phone and a good mid-sized lcd flashlight.
Hands On Plant Workshop
Nicki Anderson, Shelby Floral, Shelby, MT
Learn to create your own succulent wreath with MFA Board Member and President, Nicki Anderson. A fast, fun design, Nicki will teach you how to create this beautiful, trendy succulent wreath. An EXTRAORDINARY item to sell in your store everyday!
To take this workshop: Attendees MUST bring their own wire cutters and scissors.
2015 Convention Agenda*
*subject to changes
Friday Oct. 2nd, 2015 12p-2p Pre convention MFA Board meeting @ My Viola-Floral Studio 716 Central 12p-5p Vendor setup 3p-4p MFA registration table open, Design Contest Check In 4p-7p MFA Shop tours on the Historic GF Trolley begins at Hilton Garden(4:15-4:45 @ Hermans' Flowers, 5p-5:45p @ ECC, 6p-6:45p @My Viola, 6:45p-7p return to Hilton) 8p-10p Dinner with friends...enjoy a night out in Great Falls
Saturday Oct. 3rd, 2015 8a-9a MFA Annual meeting-EVERYONE WELCOME! 8a-5p Design Contest check in 9a-5p MFA registration table open, MFA Bookstore open 9a-5p Vendor Shops open 9:30a-10:15a Hands on Floral Workshop with Lindsey Peterson, AIFD 10:30a-11:45a Photography Workshop with Sara Young, Sara Young Photography 12p-1p Lunch 1:15p-2:30p Business Speaker Seminar with Rebecca Engum, G.F.D.A., with Up Selling Tips by Bonnie Weber, Shore's Floral 3p-3:45p Hands on Plant Workshop with Nicki Anderson 4p-4:30p Easy tips for Flowers to Wear... Demostration by Lion Ribbon and MFA Board Members 4:30p-5:30p Design your own Flowers to Wear sponsored by Lion Ribbon 6-p7p No host cocktails in Hotel Bar and fun Photo Booth in Convention Area 7p-8p President's Dinner/Wheel of Fortune Gift Give Aways 8p-10p Music & Dancing with Perfect Sound DJ
Sunday Oct. 4th, 2015 8a-9a MFA registration table open, MFA Bookstore Open 8a-9a Design Contest check in 8a-4p Vendor Shops open 9:30-11:30a Design Show with Ian Prosser, AIFD sponsored by: FTD 12-1p Lunch 1:15p-2:30p Design Show with Lindsey Peterson, AIFD 2:45p-3p Announcements by incoming MFA President, Tawna Stoddard Design Contest winners announced, AIFD Raffle Winner Announced, 2016 Convention Announced 3p-3:15p Auction off flowers and designs 3:30p Convention closes