2016 MFA Convention October 14th-16th, 2016
Alex Jackson, AIFD, AAF, PFCI
Veldkamp’s Flowers-Lakewood, CO
Teleflora Education Specialist
A talented floral artist, Alex started working in a retail flower shop at age 17 by cleaning buckets, processing flowers and delivering bouquets. He has managed the retail operations for a 10 location chain of flower shops in Scottsdale, Arizona as well as the wholesale operations for a florist in Phoenix, Arizona. He is proud to be the Vice President and General Manager of Veldkamp’s Flowers in Denver, Colorado.
Alex has presented programs throughout the United States. His presentations often include wedding bouquets, party centerpieces and clever, large scale event designs. He also enjoys teaching garden club audiences how to incorporate flowers into everyday life and to appreciate flowers. His original every day, holiday and wedding design work has appeared in Teleflora’s Flowers& magazine. His design work has been featured at the Academy Awards in Los Angeles and the White House in Washington, D.C.
Alex is a member of the American Institute of Floral Designers (AIFD), the Professional Floral Communicators International (PFCI) and the American Academy of Floriculture (AAF).
Alex graduated from Grand Canyon University in Phoenix with a bachelor’s degree in secondary education. He is a proud member of the Teleflora Education Specialist team.
Flowers for show provided by:
Andy Shirtliff-Small Business Advocate at the Governor’s Office of Economic Development, Helena, MT
Hands On Designer
Leisa Cook, AIFD, CFD
Floral Design Academy-Belgrade, MT
Flowers and floral design have always been one of the most important aspects in my life. Knowing at a young age that I wanted to pursue anything the floral industry had to offer, I started my journey in Ohio graduating from Kent State University with a Bachelor’s degree in Craft and Design. Once I began to work in a retail shop, I then went to Hixson’s School of Floral Design in Lakewood, Ohio. Having experienced the learning environment, the opportunity arose to study European Design in Amsterdam, Holland, which was an amazing and life changing venture. Since then I have owned and managed flower shops and studios, gaining valuable experience along the way. The Montana School of Floral Design was founded in April, 2011 with the mission to teach and promote professional floral design. The name has changed to The Floral Design Academy, to encompass another aspect I have developed called Flower Therapy. This involves workshops that are conducted at assisted living and alzhiemer units, using touch, fragrance and beauty of flowers to help the patients soften their mental and physical ailments. I then wanted to pursue the dream of becoming a member of AIFD, American Institute of Floral Designers, which became a reality at the 2014 Symposium in Chicago. I have now dedicated my floral career to teaching design and mentoring other designers to follow their dream of achieving the highest honor in the floral industry.
I hope that if anything is gained from my presence, it is that we as floral designers have a gift, and that gift is meant to be shared with others.
Flowers for show provided by:
To take this workshop: Attendees MUST bring their own floral cutters, wire cutters, needle nose pliers and scissors. (Your everyday floral tools)
To be announced….
2016 Convention Agenda*
to be announced….